He believes that a digital marketing strategy is essential for companies to gain an advantage over competitors ! To know what works for your social network bingo games communications Leo produced a new social network analysis tool. With this new tool he can learn the source of affective reactions of your customers and competitors customers. This tool is based on netnography and was developed from the market research of Léo and his colleagues. With it, he can advise a company as to how to win new markets  and reinforce their client’s fidelity.